A food truck doesn’t need a ten-room restaurant. And a restaurant with a full menu, a catering service and private events can’t fit all of that on a napkin.

That’s basically the choice between a one page vs. multi page website. It’s not about which one is “better.” It’s about which one fits your business today.

And then there’s the landing page, which people mix up with both. Let me explain the three, with examples, and how I’d choose.

The one-page website

Everything on one page that you scroll down: who you are, what you do, reviews, contact and hours. The menu doesn’t open new pages. It just jumps to each section.

Good for:

• A barbershop with one location.
• A personal trainer or a consultant.
• A cleaning service, a photographer, a food truck.
• Any business with one main service and one main action.

The good: it’s fast to build, cheaper and easy to keep updated. Your customer sees everything without getting lost.

The not so good: it’s harder to show up on Google for many different searches, because everything lives on one page. If you offer five services, you only have one page to talk about all five.

The multi-page website

Each topic gets its own page: Home, Services, About, Gallery, Contact. And ideally, each service that brings you money gets its own page too.

Good for:

• A clinic with several services.
• A restaurant with a menu, catering and events.
• An auto shop that does brakes, oil, tires and bodywork.
• Any business that wants to be found on Google for different things.

The good: Google understands better what you do, because each page talks about one thing. “Brake repair in West Valley” and “oil change in West Valley” can each have their own page. And there’s room to grow.

The not so good: more pages means more work, more text and a higher price. And if you don’t have enough to say, it ends up looking empty. Five pages with two lines each feel like a store with empty shelves.

The landing page

A landing page is one page for one campaign. It’s not your main website. It usually has no menu and no distractions, because it only wants one thing: that you sign up, call or buy.

Good for:

• A Facebook or Google ad: “Free inspection this month.”
• A seasonal promo, like back-to-school haircuts.
• An event: a grand opening, a workshop.

The good: it converts well, because there’s nowhere else to click.

The not so good: it doesn’t replace a website. When the campaign ends, the page usually goes away too.

Side by side

	One page	Multi page	Landing page
Goal	Be online, simple and clear	Explain more and grow on Google	One campaign, one action
Menu	Jumps to sections	Full menu	Usually none
Pages	1	5 or more	1 (temporary)
Google	Good for your name and one main service	The best for many searches	Weak, it’s temporary
Price with me	Starter, from $900 (1 to 3 pages)	Business, from $2,000	Depends on the campaign

How to choose (two questions)

1. How many different things do you need to explain? One service, one message: one page is enough. Several services, a menu, events: go multi page.

2. How do customers find you? If most come from referrals, Instagram or WhatsApp, a one-page site does the job. If you want new customers searching on Google (“taquería near me,” “dentist in Provo”), you need pages for each thing you do.

What I’d do if I were you

Start with what you need today, built so it can grow tomorrow. Many of my clients start with a one- to three-page bilingual site and add pages later when the business asks for it. Don’t pay for ten empty pages.

If you want to see the whole planning process, read How to plan a small business website. For prices, here’s how much a website costs. And when you’re ready, check my Starter plan for small sites or my Business plan for complete ones. Or just ask me and I’ll tell you which one fits.

Frequently asked questions